Hello everybody !
Today i would like you to learn more about geo-targeting and how a proxy network can be useful !
1. Geo-targeting helps you gain market control
By geo-targeting your content, you can ameliorate very quickly your online-marketing performances. You can improve the quality of your online campaigns. It becomes easier for an advertiser to deliver appropriate content to the proper city, zip code, IP address, region or state. With Tuxler, you can know more about local areas. For instance, Hulu, Pandora, or Iplayer restrict their access to certain locations : mostly the USA. Internet Service Providers (ISPs) restrict their access to local markets in order to optimize online markets.
They make big revenues of such restrictions. Competition has to follow un-written guidelines, and IP addresses are therefore inevitable tools for ISPs to control your online behavior. To put it simply, you think you are free to choose what website you want to go to when you buy VOD, music, or content - but you’re not. And the most beautiful part, is that even online-marketers think they have an impact, but ISPs and major media companies manage most of this traffic.
For instance, if you look for entertainment : music, films, podcasts or the last video of Lana Del Rey, you will always come back to the major operators such as Youtube, Hulu and Netflix. Even a company like MySpace with a business model relying on social entertainment can’t face such interests. Looking beyond geo-targeting will help you understand what our the interests in play. No wonder Hollywood went to a judicial war against peer to peer file sharing websites. Now, they start to play smarter and try to control the Internet traffic linked to media interaction. If you look who are the investors or the owners of media entertainment websites you would understand why undesirable IP addresses are blocked when you try to enter Pandora from France for instance.
Geo-targeting helps you control your market if you are a big player. Not many Internet users tend to understand that kind of interactions between concepts : what is the link between ad revenues and geo-targeting ?
Geo-targeting helps you gain market control. And market control helps increase your online revenues by serving online-advetisement or by sub-selling clicks for Google. If Pandora was accessible by everybody around the globe, it wouldn’t be able to sustain its economical model for long. It would have to invest a huge amount of money in order to provide quality content for every user in the world. And it can’t do that. It’s rare that the music shop at the corner of your street can provide with all the music ever edited in the world.
Geo-targeting will help you gain this precious market control you need as a major website to win your market, and become profitable.
2. Building an online marketing strategy through geo-targeting as an online-marketer
Now that you know, that the big players are using geo-targeting in a way a solo individual can’t, it’s time for you to understand exactly how you can use geo-targeting as an online marketer bootstrapping in this cold world.
2.1 There are 4,3 billion IP addresses in the world, so good luck to be precise.
So it’s really impossible to analyze this big data, but you can know better a local marketplace. If you use a proxy network, you can define a market such as the West Coast of California. You see that you have connection locations from Los Angeles to San Diego. You decide to be more specific : you can analyze all locations around San Diego. You have 20 available connections around this major US city. It helps you have a real insight on how the local marketplace is targeted by advertisers.
2.2 You can discover how a marketplace appears for real Internet users
Yahoo here is a great example of geo-marketing : this screenshot was taken from Paris with a proxy based in Paris. The local proxy. If you change your connection location to Puteaux, which is a location in the suburbs of Paris, you see that the ad displayed by Yahoo is very different. When you compare your sales volume to your IP addresses locations, and then you verify what ads were displayed at what place – you know exactly what ads fit better for each marketplace. And you can have some testing done until you know which ad is best for which place.
3. Displayed advertisement in action
What we just described is a more advanced formula of the Displayed advertisement method. You display banners or content to a targeted location. But, in that case, you never know precisely what are the correct ads to display at which place. As we said, there are 4,3 billion IP addresses used around the world. Online marketers and ad agencies use proxies that are based on automatically issued IP addresses from open servers or web proxies. Solutions of that kind are just as good as throwing money in the garbage. Usually they are expensive, and they are banned from major websites because they have been spammed or attacked. Of course you have a hint of the website, but you don’t see it the way it really appears. In order to check a website the way it really is, you need real connection locations.
It’s time for you to know more about how to use geo-targeting. You need to understand what it really is in order to use correctly in your online campaigns. If not, you won’t be able to follow with the changes on the Internet.